PHLbloggers | The Blog Connect Conference

The Blog Connect was a little over a week ago! I love being part of the The Blog Connect planning team! It was so awesome to connect with a bunch of bloggers IRL.

This is a late recap, but I was mentally exhausted post-conference. After large social gatherings I need to decompress—like have a social detox. This means not see/talk to anyone in person or do anything blog related for a week straight. It’s a nice way of saying I needed to be antisocial. I enjoy being around others and meeting people, but I’m definitely an introvert. Being social takes up a lot of my energy, so a social detox was a must.

The Blog Connect

Anyway, let’s talk about The Blog Connect! This year’s conference was way bigger than last year’s. It was two days!

The conference kicked off with a party Saturday evening at Ellelauri as an opportunity for attendees and speakers to get to know each other.

All photos below (minus the PHL balloon photo taken by my iPhone) were taken by our talented photographer, Tim Becker.


I fell in love with Ellelauri! Liz Rymar is the owner and she is super sweet! If you’re hanging out in Center City, you must check out the store. It was my first time there and omg I wanted to buy soooo many things! All the clothes!!


Here’s Chrystina (Chrystina Noel) with her pretty smile! If you attended the party, you were probably greeted by her because she was at the registration table. Chrystina is the Founder of PHLbloggers and Mastermind of The Blog Connect.


Here’s Sarah (Smoorelovin) and me at the kickoff party! She’s the Creative Director for The Blog Connect and she did all the pretty artwork and branding. Her artwork is also on the covers for The Blog Connect planners c/o Erin Condren (see photo below).


Here’s me double fisting with Kombucha from Inspired Brews in one hand and wine from Pinot Boutique in the other. Now that’s what I call balance and being so on brand ;).


How cute is Sarah (Shades of Sarah) and this Wildfox sweater?! Sarah and I are the Sponsorship Directors for The Blog Connect!


We even had a little Flatlay workshop going on during the party! Thank you Ann Blake Photography!

Sunday was a full day event—a day of speakers, connecting, eating, and drinking CAFFEINE. We loveeeee Saxby’s because they give us unlimited tea and coffee all day. I unnecessarily drank four delicious almond milk lattes, which may have been one of the causes of my mental exhaustion :X.

Sarah (Shades of Sarah) and I were working the registration table in the morning. My favorite part of doing the registration table was getting to meet everyone who walked in. It was pretty cool connecting faces to bloggers who I’ve been interacting with online.

We had four speakers, three breakout sessions — attendees picked one to go to and one panel discussion.

Speaker Topics

  • Ten Game Changers to Take Your Blog to the Next Level | Sarah Morgan
  • Create Your Own Space in The Blogosphere | Sola Onitiri
  • Finding Your Voice: Write With Confidence, for Crying Out Loud | Andy Shaw
  • SEO Bootcamp for Bloggers | Jess Herbine

Breakout Sessions

  • Monetizing Your Blog with Your First eBook (using content you’ve already created) | Angela St. Cyril
  • Growing Your Blog into a Podcast | Angelica Yarde 
  • #FeministSockBoss: How to Monetize Your Blog with Physical Products | Jennifer Dziura

Panel Discussion on Working With Brands


We were fueled with lots of nourishing food throughout the conference. We had lunch from Grateful Plate, we sipped Bai beverages (+ Saxby’s coffee), and snacked on Popchips! Honeygrow even stopped by with their Honeybar. As you can see above, I’m in loveeee.


There was also a cupcake decorating class with Cupcakes By Ruth! She taught us how to make UNICORN CUPCAKES. Cupcake decorating is not my forte, but I had soooo much fun. It was a nice mental break in between the workshops and speakers. Chelsea (Organized Mess) and I made the creepiest looking cupcakes ever. Check out our infamous unicorn cupcakes here.


Happy bloggers and their unicorn cupcakes! Pictured here is Amber (Ember + March), Sarah (Smoorelovin), Priyanka (Paint The Town Chic, she is The Blog Connect Party Director!), and Allison (Savvy Camel).


We left with a bunch of gifts from sponsors! Erin Condren gave all attendees really cute Lifeplanners — they even matched it to our conference branding. To highlight a few gift bag sponsors — The Style Theory Collective gifted the cutest chokers, we got passes to SoulCycle and CorePower Yoga, SerenaFit is always a favorite of course, there were cute hair ties from Beaucycled, and we got more free coffee from Saxby’s!


After the conference I collapsed on my bed with my gift bag, looked at all the pretty things and reflected on the weekend. It was a whirlwind. Monday morning, I started using my Erin Condren Lifeplanner as a blogging editorial calendar.

I was super inspired by all the speakers, attendees, and sponsors at the conference and I can’t wait for the upcoming events with PHLbloggers (become a member here).

Did you attend The Blog Connect? What did you think?!

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    Great recap! It definitely exceeded my expectations and I gained so many new insights and connections from it. So glad to be a part of the PHLbloggers.


      Thanks Khoi! I’m happy to hear you enjoyed the conference. Hope to see you at another PHLbloggers event!

    Audrey | Brunch at Audrey's

    Social detoxes are so important to me! They’re a must for my sanity 😛 You and Sarah did such a great job getting all those sponsors! I had such a great time a the conference, and of course the swag was fun too ^-^ -Audrey | Brunch at Audrey’s
    Audrey | Brunch at Audrey’s recently posted…AprilMy Profile


      Lol! Same! A week later and I can finally function. Thank you audrey! 😊❤


    So glad to meet you – you did such great work bringing so many sponsors in! I appreciated how many people were being super honest about needing to get some downtime in after the conference – they had so much fun but also were being realistic in how much energy that takes. You don’t often hear people say that.
    (Wonderful looking site, by the way!)


      Thank you Andy!! It was so nice meeting you as well. I enjoyed your speaking topic!

      Rest is so great! I’m finally feeling like a normal person now 😎

    Janelle @ Run With No Regrets

    Great recap! I was so sad to miss the Blogger Connect Conference this year – it looks like you all did an amazing job and had a wonderful time!
    Janelle @ Run With No Regrets recently posted…5 Reasons to Run the Utah Valley Marathon + Giveaway!My Profile


      Thanks Janelle! We missed you! Hope tonsee you at another PHLbloggers event soon! ❤